Details Books Toward Imagine: How Creativity Works
| ISBN: | 0547386079 (ISBN13: 9780547386072) |
| Edition Language: | English |
| Characters: | Dan Wieden, Anne Adams, Spencer Silver, Paul Romer, Andy Cobb, Bobby Podesta |
Jonah Lehrer
Hardcover | Pages: 279 pages Rating: 3.78 | 35229 Users | 1757 Reviews
Define About Books Imagine: How Creativity Works
| Title | : | Imagine: How Creativity Works |
| Author | : | Jonah Lehrer |
| Book Format | : | Hardcover |
| Book Edition | : | First Edition |
| Pages | : | Pages: 279 pages |
| Published | : | March 19th 2012 by Houghton Mifflin Harcourt |
| Categories | : | Nonfiction. Psychology. Science. Business. Art. Self Help. Language. Writing |
Narration In Favor Of Books Imagine: How Creativity Works
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/Rating About Books Imagine: How Creativity Works
Ratings: 3.78 From 35229 Users | 1757 ReviewsDiscuss About Books Imagine: How Creativity Works
I heard the author interviewed on Fresh Air (http://www.npr.org/2012/03/21/1486071...) and was utterly fascinated! He told so many interesting stories, such as every researcher at 3M gets an hour a day (of their workday) to do whatever they want ... take a nap, go for a walk, play a game, etc. 3M knows that that time creates creativity!He also told the story of how Swiffer was invented. Interesting!The University of Utah has adopted this book for the year, which I admit is what prompted me to read it. So glad I did. It's a fascinating examination of the creative process for individuals, and for groups. The one thing I will take away is the idea that we need to put ourselves in places where we will experience diversity in all of its richness. Those kinds of encounters, even if they are seemingly insignificant, are the ones which prompt us to think in new ways. Sometimes the nonexpert is the
I just answered a question on Quora and recommended this book, and because I didn't want to feel stupid for recommending it, because it has a low score and is quite controversial, I started reading some of the negative reviews, and all I can say is this: I get it.It's almost certain that the man misquoted Bob Dylan, and that some of the stories and paradigms in this book Do drag on before they actually make a point, and there's a whole desert of things in this book that after you've read it and
FASCINATING!!! Well researched and well written. Some things seem like 'well duh' but they really aren't. If you are creative, if you aren't creative check this book out. It will enhance your creative powers, and validate HOW you get to your creative state. If you aren't creative, or don't THINK you are creative, you may quite possibly be surprised.
Hilarious. I've had pointed out to me that the author just got sacked from The New Yorker for making up the Dylan comments in this book.Story here:http://www.guardian.co.uk/media/us-ne...Jonah Lehrer, a staff writer for the New Yorker, has resigned after admitting to falsifying quotes.After earlier disputing claims made by a magazine writer, Lehrer admitted on Monday that he had been guilty of making up and misattributing quotes about Bob Dylan in his best-selling book, Imagine: How Creativity
It was a real pleasure reading this book. The way this young writer Jonah Lehrer, dealed with the subject fascinated me so much hes well documented once treating every single idea. However, the awe I was in when I finished this book started to disappear once I read that he made-up Bob Dylans quotes for his book and that he also lied about the context in which some non-existent quotes were given. I think the book could still have been good even if it wouldnt have Bob Dylan as one of his multiple
Evonne Goolagong, a stand-out womens Grand Slam tennis player from Australia in the early 1970s, was held back from greatness, by her own accounting, by her all too frequent mid-match walk-abouts. She used this Australian colloquialism to refer to her loosing concentration when the match was on the line. Like Evonne, Jonah Lehrer, despite my five stars, could have achieved even more with his wonderful Imagine. Unfortunately, in the middle of the first third of the book he went on a walk-about by
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